Always be Pitching, How to Sell Your Ideas
I really enjoyed this simple and quick presentation from Jeroen Van Geel on how to effectively communicate and sell your ideas internally. It centers around the idea of knowing your audience, tailoring your message to fit their perspective and then knowing what to ask for to be successful.
He provides a very simple message template that every manager should try as an outline for their next internal pitch.
- What’s the problem/opportunity?
- What’s the idea?
- Which will – insert 1 – 3 benefits or values here
- And to do this I need…insert resource requirements here
You might recognize it as a simplified version of the classic VC pitch. Which is a good way to think about each conversation you have while growing support for your idea. You might not be looking for venture capital but you are always asking your audience to hand over something, even if it is just their time and attention. Why should they give that to you? Why should you get approval, people or money to make your idea happen? You have to give them a reason and it makes sense to frame it in a simple proven way.