Digg.com is one of the king sites from the Web 2.0 revolution that seems to have taken a back seat in the blogosphere recently. It seems strange to say that but seriously, what do you spend your time on now? Increasing your community on Twitter or Facebook? Or do you obsess about getting a story from or about your site on the homepage of Digg.com? I bet instead that you have not thought about Digg lately as you obsessively chase for Twitter followers or burn the midnight oil looking for ways to make the most popular Facebook page for your insurance business. Digg seems so…2006. Am I right?
In any case, you should pay attention anytime that you see Digg founder Kevin Rose speak about what it takes to make a popular site. Here is the video and accompanying slides for his “1 to 1 Million Users” presentation on that topic from the excellent FOWA London show this year. It is a very simple but worthwhile presentation for anyone looking to build the next big social media empire.
Taking your Site from One to One Million Users by Kevin Rose from Carsonified on Vimeo.
Here is a quick paraphrase of the elements that Kevin discusses in his presentation. I have also posted the the slides to the presentation below as well.
- EGO – Does your feature increase your users self-worth or stroke their EGO?
- SIMPLICITY – Stop overbuilding, make it simple for your users
- BUILD & RELEASE – Stop thinking you understand your users, see what they actually do
- HACK THE PRESS – Simple tips and tricks like “Invite Only” for bloggers, go for the most junior blogger on a big publication
- CONNECT WITH YOUR COMMUNITY
- ADVISORS – Leverage advisors particularly in areas where you are not strong.
- LEVERAGE YOUR USERBASR TO SPREAD THE WORD
- DOES YOUR PRODUCT PROVIDE VALUE FOR 3rd PARTY SITES
- ANALYZE YOUR SITE TRAFFIC
- INTEGRATE THE ENTIRE PICTURE (The steps above)
If you have not had a chance yet, I highly recommend checking out the many presentations from this years FOWA London event. It is a fast-track MBA degree on succeeding in the web industry.
So, have you thought about Digg lately?
Popularity: 1% [?]
No related posts.
2 Responses
Are you going to the FOWA NYC this year?
I enjoyed this video very much. I like listening to Kevin Rose because he’s a fresh breath of commentating. Not hitting on Gary Vaynerchuk here though, he’s probably the most insane but awesome speaker at these kind of conferences.
:)
Ian