In a move that could signal the next generation of the online video industry, Sony BMG Music Entertainment has launched a new music channel service MusicBox that features full length music videos. The service itself provides a fairly standard online video player provided through a partnership with Cambridge, MA based Brightcove Networks.
However, the real story about this latest announcement is the proposed ability to allow other websites (blogs, myspace, etc.) to syndicate individual videos. This one detail can make this a very viral application once it is released – currently, the site offers a “latest video” RSS feed. This is a important milestone in the microchunking debate (I use the term loosely) that will undoubtedly by all other major content publications paranoid about online piracy.
Currently, Google and Yahoo Video are attempting to monetize music video content by providing a small or clipped version of the video and requiring a payment to download. What will happen once content blogs, other websites and even YouTube start posting full length Jessica Simpson videos? I guess it all depends upon the term and conditions of the deal (I’ll update this post once I find it).
On another related note…anyone having problems with the Sony player? I’ve had a few crashes in Firefox & IE and have read about other users having the same issues.
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