Need to know what to wear and how to do your hair 24/7? Waltham based mobile start-up Quattro Wireless announced a new contract to power the mobile version of celebrity hairstyle site, BeautyRiot.com. The San Francisco-based fashion site provides image galleries of your favorite celebs like Ashlee Simpson, Hilary Duff, Nicole Richie, Lindsay Lohan, Jessica Simpson, etc.
BeautyRiot is utilizing Quattro Wireless’ services to create an adaptive mobile website with tightly-integrated, mobile-optimized advertising units from major advertisers such as P&G brands Crest and Always. Quattro helps online publishers translate any existing wired website into a mobile website, and match relevant advertising inventory to generate revenue and grow a loyal mobile audience.
I love both of these business. Online publishers of all sizes know they will need, if they have not started already, to release a mobile strategy within the next year. Not every publisher is going to have the developer bandwidth to produce this quickly. Quattro can step in to solve this problem while at the same time providing mobile advertising support. Quattro is both a publishing platform and an ad-network (of-sorts), which is a great business way to hedge your bets and provide a value for customers beyond a simple publishing platform.
Although not local, BeautyRiot is just one of those “so simple it just should have been cloned by David already” brilliant ideas. Basically all they do is re-publish pictures of your favorite celebs…it’s like Cosmo stripped down to the part people are buying it for anyway! How hard was it to put this site together?
This very SEO friendly site is gaining traffic which will hopefully translate into revenue for our own Quattro Wireless through the mobile application.
BeautyRiot.com’s People Count on Compete.com
Popularity: 12% [?]
Related posts:
- Anyone “Uttering” at Webinno 13? I was going to make a joke about how it's...
- Webinno13 – Growing, Growing, Growing! It was an excellent turnout at the webinno13 event last...
Related posts brought to you by Yet Another Related Posts Plugin.
One Response
[...] post by David and software by Elliott [...]