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Genotrope
Location: Newburyport, MA
Funding: Self Funded
# of Employees: 5
URL: http://www.genotrope.com
Blog: http://genotrope.wordpress.com/,
http://buzzboston.wordpress.com/
Submitted By: Thomas Summit

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What’s your elevator pitch?

Genotrope is “Where experience leads to opportunity”. People interested in local start-ups and emerging technology anonymously use Genotrope to discover and monitor companies. When they are ready they can pursue opportunities directly with the company rather than going through a third party recruiter via a posted a job. Companies use our marketing channel to communicate with targeted users to develop their candidate pool. Genotrope is a more efficient approach to discovering opportunities at new companies.

Who is your target market?

Anyone interested in the Startup and Emerging Technology Market. Our current launch is for the Boston area, but we have plans to scale to all cities that support an emerging technology ecosystem. Genotrope aggregates a lot of information focused on the startup market, including advice from VC’s and entrepreneurs as well as career advice and profiles of new companies. We serve both Companies and Candidates with our novel recruiting application that uses the concept of Company Genealogy to match candidates with compatible opportunities.

What makes you different or stand out?

We help users find a compatible company first, the job comes after that. Eliminating keywords, resume/job postings and third party recruiters, Genotrope provides a more efficient and personalized way to discover career opportunities that addresses cultural issues as well as skills. Genotrope matches users and companies based upon the users work history. One of the major features of Genotrope is the user generated database of startup company profiles, connections to previous companies and Investors. This Company Genealogy database creates the “professional graph” that we use to match companies and users. Also, our business model, pay for performance is at the forefront of the trend in online recruiting.

Founder: Tom Summit 1st job in technology with Intel sales, 19 years recruiting for Boston startup companies.

What is your startup story?

One day I searched on the term recruit in google and I found that it occurs in another domain.

Microbiology uses the term recruit to describe how cells organize themselves. From there I made the biological analogy to building companies and then wrote a thought piece outlining the high level concept.

That is how I got started on the idea. The rest is distilling what a recruiter does, match candidates to companies and marketing to a targeted candidate pool, into a simple web application.

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For example, check out the profile for .406 Ventures (the first on the list) that shows their recent investments.

Genotrope is a great tool for both company research and recruiting by attempting to use a visual mapping technology to show a companies "heritage" through it’s management team, investors and other key information.  

This posts key question…do you like how I fit in the current buzzword of the day in the post title? 

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