Our next local 93Startup profile, TotSpot is a very well designed application (it’s a Ruby app!) that strives to make it easy to spread the news of juniors latest achievement through the web. Although I have not had the chance to dive deeply into TotSpot yet, I plan a review soon.

The service is currently in private beta but Adam from TotSpot has arranged for special set of invites for 93south readers. If you are interested, please click here to sign up.

What do you think of TotSpot? Let Boston Know.

TotSpot TotSpot
Location: Cambridge, MA
Funding: Self-Funded
# of Employees: 9
URL: http://www.totspot.com
Blog: http://blog.totspot.com
Submitted By: Adam Katz

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What’s your elevator pitch?
TotSpot is a place for parents to publish a page about their kids and share with family and friends. It’s part online babybook, parent journal, and social network.

Who is your target market?
TotSpot is designed for parents of children aged 0-10. Initially, our focus was on parents with kids 0-4, but (in our private beta) we noticed that a lot of parents were using TotSpot as something they did “for” their young kids (0-4) and “with” their older kids (4-10)

What makes you different or stand out?
TotSpot is uniquely designed around the needs and wants of parents. On TotSpot parents can create lifestage-oriented content such as Firsts (milestones), Growth Charts, and more. All content on TotSpot is time-tagged (we want to know when things actually happened) so that everything can be organized into an elegant and compelling narrative. Furthermore, everything on TotSpot is structured to ensure easy data portability, both online and off - we will enable parents to easily take their TotSpot pages and turn them into personalized parent journals or DVDs.

Who are the founders / key people?

  • Michael Broukhim (co-Founder) - Michael is the former Editorial Chair of the Harvard Crimson. He graduated magna cum laude from Harvard in June of 2007. Mike manages product development.
  • Adam Katz (co-Founder) - Adam graduated from Harvard in June of 2007 - my focus is on the business development side.
  • Fred Oliveira (CTO) - Fred was an early editor at TechCrunch and is a noted Web 2.0 guru, he co-manages the product development with Michael

What is your startup story?
Both Michael and I come from large but close-knit families. Coincidentally, our youngest cousins are both named Max (his was 3 months when we started, mine 2 years old) and we both noticed how much “stuff” (photos, videos, notes) their parents sent out and we noticed how poor the existing tools were, so we decided to try and make something that was better and that enabled parents to share their children’s story in much a simpler and more compelling way.

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