mobile on 93South



It looks like it will be a busy week after all.  The big news from around the web is that Enpocket, the Boston-based mobile advertising company will be scooped up by Nokia

Founded in 2001, enpocket is a mobile marketing, personalization and advertising platform for the wireless space that has produced thousands of campaigns for top global brands They describe their service as the first mobile advertising platform that can predict and influence consumer behavior.

Congratulations!

 

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Utterz.com, a Maynard based site that I first covered earlier this year and one of the few technology stories that broke on 93south, came back out of stealth today and expanded their product offering to include impulse publishing of both pictures and video in addition to the original voice service. I had a chance to play around with the service this weekend and was impressed with the changes and progress that they have made.

Think of Utterz as Twitter for audio, pics and video. Utterz is a very simple concept where registered users call a pre-set number (712-432-6666) to leave short sound clips (or Utterz) that are automatically posted on the users Utterz profile. With this release, Utterz now allows users to accompany their posted messages with both pictures and video that can be submitted via email or site upload. The pictures and video are automatically matched to the previous voice utter on the website.

The company also followed the advice from my previous post and added a selection of widgets (Ok…I’m sure they were planning on it anyway) that allow you to publish your latest Utterz to your blog or online profiles. Notice my Utterz widget in the sidebar - not much of a set I must admit but I’m not sure if I am the real target.

One of the interesting parts of the overall concept is that it allows a 2-way conversation through a blog-like comment system. Users have the ability to post responses to each message through the website or directly through the phone number. When you call in, the automated attendant will notify you that their are replies waiting for your messages and give you the ability to respond…almost voice texting in a way.

This new “micro-blogging” service still has a few bugs to work out and I will be curious to see how they will handle offensive content even in a community policed format. However, I think that the new feature set combined with the site’s clever branding (a bit refreshing for east coast standards) have the potential to turn Utterz into a very popular service.

RPM Communications, the maker of Utterz and Foonz, also announced a $4 million Series A round of funding led by Morgenthaler Ventures.

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In other local mobile news today, Quattro Wireless announced that it has received $12.3 million in Series B funding from Globespan Capital Partners and Highland Capital Partners. The Series B round, led by Globespan, brings the company’s total venture investment to $18 million, following a Series A financing led by Highland Capital Partners in 2006. Quattro is putting together a mobile advertising and mobile content platform with customers including Gillette, Univision, Playboy, NFL.com, CoverGirl, and TheStreet.com.

The Series B funds will be used to launch the GetMobile platform, a self-service solution version of their solution that includes the ability to measure their mobile presence using something Quattro calls their proprietary “juicing” technology.  Through the GetMobile Exchange, Quattro will also offer customers a bid-for-click solution that matches advertising and content.

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Looking back at August will provide anyone watching the local web and mobile 2.0 space a good sense that the industry is heating up with plenty of VC deals. Especially in the last half of the month with key funding announcements from WIS.DM, Mocospace and Conduit Labs. With only a few days left in the month…will your start-up land funding next?

Select August Funding Announcements

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93South is a blog covering Boston and New England area start-ups, technology, web 2.0 and funding news, announcements and news.