Monetize Your Inbound Marketing Infographic
You spend some much time and effort getting visitors on to your landing pages but how much effort do you put into optimizing the next step of your marketing funnel? This infographic from Insightera / Marketo is a bit more of an ad for my taste but has some good stats on digital marketing.
- B2B digital marketing spending is expected to grow to 5.7B in 2016
- Marketers spend an average of $91 to acquire visitors but only $1 to optimize it
- 91% of content marketing professionals tailor their content by role, industry and interest
- More than 98% of visitors to your marketing websites are anonymous
- 70% of the buying process is complete before some engages with a salesperson