Match Your Music to Your Mood with the Moodsnap App
What do you want to listen to right now? The answer might just depend upon the mood you’re in at the moment. At least that is what the founders of Moodsnap are betting on with their new iOS app. Moodsnap helps you select the right music to fit your mood by selecting images that fit how you are feeling. Each station is a community curated collection of songs that were selected to fit certain moods and open for you to contribute.
What is your elevator pitch?
Moodsnap is an image-based music streaming app that makes choosing what to hear as easy as knowing how you feel. Categorizing music stations by emotive photographs, Moodsnap lets you choose a music station by simply tapping an image that feels right. This instinct-driven experience is for those overwhelmed by choice, providing more time to simply live in the moment.
What is your founding story?
Moodsnap pivoted out of a “social discovery through music affinity” app I created during my MBA program at Babson in 2012. From that experience, new insights connecting psychology, perception, music taste, and pain-points with discovery, evolved into what you see today with Moodsnap. Our team met through music-tech meetup groups and united quickly around a shared vision and passion to build something uniquely different that would help people feel connected to their moment through music.
Who is your target market?
Our target market are people ages 18-44 who are right-brain oriented, instinct-driven, and who often choose music that relates to their mood, or to pair with some situation or activity. Many prefer a radio experience over or equally to choosing exactly what they want to hear on-demand, and are often adopters of new technology. A sub-section of our users who curate much of Moodsnap’s experience are very passionate and dedicated music fans who value their musical taste and love sharing their knowledge, creativity and associations with others.
What is your business model?
Our model is to provide an impeccable community-driven music experience for free to music consumers, and then once we hit critical mass, monetize by offering B2B partners mood-related targeting opportunities. Additionally, through strategic partnerships we will be bringing Moodsnap into the home, car, and into wearables.
What milestones can you share?
We launched our public beta on iOS for Spotify Premium subscribers in late September 2013. Currently pre-revenue and focused on ongoing product and customer development. Funded by angel capital.
How did you build it? Did you outsource any of your product, design and marketing or build it all in house?
We’ve done most of the design and development in-house with a few elements outsourced to increase speed. We’re currently hiring new development and design talent which is exciting! Open positions can be seen on our website at http://www.moodsnap.fm/jobs.
What has been your biggest challenge?
Working with a distributed team has its inherent challenges. When we started we were in the same city but circumstances have made us now an internationally coordinated operation. A near-term goal is building a core team in a centralized office.
We have a new version coming out very soon that will be available for anyone in the U.S, at first on iOS only, and then on the web and Android. You will no longer need to be a Spotify Premium member to use it. We want anyone and everyone to be able to participate in Moodsnap’s image-driven discovery experience, whether you’re a music consumer, music curator, or both. What you see in the app now is just the beginning and I am incredibly excited about what’s to come. Stay ‘tuned’!