Never Forget a Password Again with the Mustbin App
Have you ever forgot your ATM pin? Lost the receipt for the shirt you’re trying to return? The Mustbin app for iOS allows users to easily digitize, store and organize all of their information with a snap of a picture. This free app makes it easy to retrieve and share your important data when you need it.
What is your elevator pitch? Big idea?
Mustbin is a free app where you can put everything that’s important – credit cards, social security numbers, health insurance cards, passwords, important photos – and share it with family so you and they always have access to it. Everything in Mustbin is encrypted, so it’s always protected. Only the people you want can see it.
What is your founding story?
Brian Shin, Mustbin’s founder, was trying to keep track of his important info with his iPhone by taking pictures of various documents, but it got out of hand fast. He quickly realized there was no easy way to put all of his important information in one place and have it with him all the time. That’s when he had the idea for Mustbin.
Who is your target market?
People who need to save and share important information. We’ve found this to lean more heavily towards people who are in a serious relationship and have kids.
What is your business model?
We’re still working on our monetization strategies, but it will most likely be based on storage and features.
What milestones can you share? – launch date, funding, users, revenue, etc.?
We launched in November 2013 and we’ve raised $6 million to date.
Who is on the founding team? background, interesting stories, etc.?
Brian Shin: Founder and Chairman. Brian is the founder and CEO of Boston-based Visible Measures. Brian’s friend lost everything in Hurricane Sandy before Mustbin was available. Brian knew that if his friend had had Mustbin, he would have had all his important documents available on his phone, so it would have been much easier for him to get his life back in order.
Saty Mahajan: Chief Technology Officer. Prior to Mustbin, Saty co-founded and was the CTO at Motus, and was a senior software engineer at Modo Labs. Saty backed up his wallet with Mustbin and proceeded to lose it on a company outing. He was able to go into Mustbin and get all the relevant info to cancel and order new credit cards in just 45 minutes. Mustbin made losing his wallet less painful.
How did you build it? Did you outsource any of your product or design or build it all in house?
We have two fundamental requirements for Mustbin – that it’s secure and that it has an amazing user experience. Most companies trade one for the other, but we value them equally, which sets us apart. We found the best people in Boston and built it all in-house using the most sophisticated encryption technology available across the platform. Our technology is patent-pending and we’re really excited about the results so far.
What has been your biggest challenge?
Our biggest challenge is also our biggest opportunity – making people realize that they don’t have to sacrifice their security for an amazing user experience. Everyone has a fundamental right to store and share their important information securely, but most people don’t know it’s possible, yet…
We’re focused on enabling millions of people to own and control their information and communication and we’re having an amazing time along the way. We couldn’t have a better team and be in a better city to build a game-changing product. We want to be a big part of the Boston community, so we invite everyone in Boston who’s tried Mustbin to come and hang out with us and let us know what they think of the app. We want Mustbin to be a Boston success story.