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I know at some point someone in my company is going to send around this video and wonder at all of the wonderful game changing facts and figures – remember, statistics are like management crack. I just wonder if this type of video should have some sort of creative direction attribution? Should the author reference the Shift Happens videos or other compilations that have used this same style?
You could also ask the same question about attributing a source for the claims in the video as well? Curious? Just visit the Socialnomics.com blog where you can pick up his book of the same name. The video was produced by Erik Qualman who is Global VP of Online Marketing for EF Education and based right here in Cambridge, MA.