Worth Trying: Share Your Pictures with a Song Using ShutterSong
Here is another very cool application for the creative users out there that enjoy expressing themselves through their pictures. Shuttersong is a very simple iOS app that allows users to combine their pictures with music and recordings and share them with friends. The Shuttersong that you create can be shared via email, social networks or even posted on your blog like this one I found on their site.
William Agush from Shuttersong provided some great answers to our Worth Trying questions.
What is your elevator pitch?
Shuttersong enables you to add the sounds of your life or favorite music to a photo and share it anywhere. A Shuttersong is richer than a photo and easier than video.
What is your founding story?
I was cleaning out my office and found a small frame with a picture of my son (5 years old when taken, he’s 24 now) and there was a button marked play. I pressed the button and there was the sound of his voice preserved forever. The Juxtaposition of the picture and his voice was amazing and that instant I knew that creating an app to add sound to images was the app to build.
Who is your target market?
Really anyone, but in particular teens and first time parents seem to be the most engaged users to date
What is your business model? The app is free. Users can purchase special image content to personalize – we have deals with American Greetings and Garfield The Cat with more to come. In addition we enable marketrers to use the Shuttersong format to deliver advertising and promotional messages without the cost or complexity of video.
What milestones can you share?
To date we’ve raised $2.2 million from Boston-Area angels. The app launched in September of 2013 and we’re progressing towards our user goals,
Who is on the founding team?
I, William Agush, am the CEO and unlike most mobile app CEOs I’m 59 years old, and have been around Boston technology as a marketing exec since the minicomputer era. My co-founder John Ivey comes from sports and entertainment marketing and another co-founder Derek Langone has run many different software companies.
How did you build it?
Did you outsource any of your product, design and marketing or build it all in house? The development was done (and continues to be) by Find & Form, a Boston firm. The UI/UX and our beloved mascot melody the Mermaid was created by Carbone Smolan in New York. Marketing is done in house.
What has been your biggest challenge?
Building a user base. There are never enough users.
Lot’s of interesting things are happening which we’ll be able to say more about later in the Spring.