Worth Trying: You’re Going Out, You’re Searching Timbre
What do you want to do tonight? There are no shortage of apps and companies that have tried tackling this simple problem. However, if you’re looking just for live music, here’s a great app for you. The Timbre app from Cambridge-based Intrepid Pursuits is a free app for iOS and Android that will help you discover who to see.
The app is designed to be very simple. You enter your location and the app will return a list of all of the live music for your area going on that night. Click on an artists name and the app will start playing one of their songs and provide you with all of the details for the show including purchasing tickets. You can then swipe left or right to quickly see more bands.
Like the previously reviewed app Pictual, this app stands out for it’s design. It’s visual design employs a monochromatic user interface with a flat design style that is very easy to read. This only helps to support the purpose of solving the one problem mentioned earlier; I want to see a live show, who’s playing tonight? As Andrea Garvey from Intrepid Pursuits answered, “We made very deliberate and feature-limited choices to make sure the app did one thing very, very well.”
Andrea was kind enough to provide the answers to the worth trying questions below. Please check it out and let me know what you think.
What is your elevator pitch? Big idea?
Timbre is the simple way to find live music. Specifically, Timbre is a location-based live music discovery app that allows music lovers to find nearby shows (or anywhere they search), sample the artists’ music, purchase tickets, and share with friends – all in one place.
What is your founding story?
We actually built Timbre at a hackathon in Boston. The theme was “connecting disconnected communities.” One of the speakers was a local musician who shared how easy it was for people to find his music but how hard it was for people to find his shows. We wanted to unite the two disconnected communities of musicians and people who like to listen to local music but don’t go to many shows.
Who is your target market?
Outgoing music lovers and artists. Discovering live music in your city is complex and can be challenging. Every venue has its own show list, ticket providers can only promote the shows they sell tickets for, and there is no easy way to sample the music of each band in your area. An average music lover must sift through a world of noise before they enjoy music they truly enjoy. And for artists, it’s increasingly difficult to get noticed with a limited marketing budget.
What is your business model?
We have focused on growth rather than monetization.
What milestones can you share?
Timbre originally launched on iOS in September of 2012. We expanded to Android and internationally in February of 2013 and the app is now available in worldwide.
With no prior connections with Apple, Timbre was featured as the number one ‘New and Noteworthy App’ during the iPhone 5 launch, which was both incredibly humbling and tremendously valuable for the company.
Who is on the founding team? background?
Timbre is a spin off from Intrepid Pursuits, a mobile development firm based in Cambridge, MA. A small team from Intrepid Pursuits work on the Timbre product. The founding team include Mark Kasdorf and Matt Bridges, CEO and CTO respectively of Intrepid Pursuits.
How did you build it? Did you outsource any of your product or design or build it all in house?
As a mobile app design and development agency, we at Intrepid Pursuits were able to build and design Timbre every step of the way.
What has been your biggest challenge?
Our biggest challenge has been organic growth.That said, we fit nicely into the music ecosystem – iTunes likes us because we sell music, bands like us because we drive people to concerts, fans like us because we help them find concerts and the labels like us because we’re not getting in the way of them selling music.